"I’ve spent a lot of money on a website, but it’s just sitting there collecting dust. No calls, no customers."
If this scenario sounds familiar, you’re in the right place. I'm going to share a proven method to get your website ranking higher in Google search results.
This isn’t some generic advice picked up from blogs or YouTube videos. It’s based on real experience that I’ve personally applied to my client's website. It actually helped their shop rank #1 in local search results. And this client still holds the top spot today, constantly receiving calls and emails from potential customers.
Think this sounds complicated? It’s not. You don’t need a computer science degree—just 10 minutes of your time. In fact, fixing these two simple things on your website can make a huge difference. But, don’t get me wrong—this isn’t some magic trick. It won’t make you #1 overnight, but it’s a solid first step to getting more customers from your website.
Title Tag
The first thing is setting the title tag. Did the word "tag" confuse you? Don't worry. You don't need any programming knowledge. Simply put, tags are the basic building blocks of a website. Among them, the title tag is like a store sign. Just as people recognize a store by its sign, Google identifies your website through the title tag.
However, many websites set this up incorrectly. A common mistake is using a title like "Home". This is as vague as having a blank signboard on your store—it doesn’t tell visitors (or Google) what your site is about. As a result, your website gets buried on page 11 of search results.
Here’s how you can create an effective title tag:
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Use this format: [Service] + [Location] + [Business Name]
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Example: "Auto Repair | Manhattan, NY | XYZ Auto Center"
This tells Google exactly what your website is about and helps it show up in relevant searches.
H1 Tag
If the title tag is your signboard, then the H1 tag is the headline inside your website. Think of it like the headline of a news article—it should be clear, direct, and relevant.
But many websites misuse this important tag. Here are three common mistakes:
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No H1 tag at all → Google struggles to understand your content.
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Multiple H1 tags on one page → Google gets confused about which is the main title.
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Unrelated H1 tags → Titles that don’t match the content hurt search rankings.
Then how to use h1 tags correctly?
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Use keywords from the title tag, but make them sound natural.
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Example: "Top-Rated Auto Repair in Manhattan | XYZ Auto Center"
This makes it crystal clear to Google what your page is about.
How to Apply
Here’s how you can check the title tag and H1 tag of a website:
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Search for "SEO Meta in 1 Click" in the Chrome Web Store and install the extension.
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Visit your website and run the extension—it will display your title and H1 tags instantly.
And here’s how you can edit these tags:
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If using a website builder (WordPress, Wix, etc.): Google "how to edit title tag in [your platform]" for step-by-step instructions.
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If your site is custom-built: Ask your web developer to update the tags for you.
Again, If this seems difficult, you can simply send this video to your web guy.
Conclusion
Congratulations! You now understand two essential elements of SEO. Of course, these aren’t instant hacks to rank #1 overnight. SEO is a gradual process, and every improvement counts. The key is taking action.
Are you ready to optimize your website? Start by checking your title and H1 tags right now!